neil kleinerGolinHarris has named Neil Kleiner head of its Gi digital unit composed of 45 technologists, planners, coders and creatives in its London office.

Reporting to international president Matt Neale, Kleiner will help integrate paid media into shared content strategies to stimulate conversations across communications channels.

Kleiner had headed Havas’ social media offering in the U.K. and did stints at Momentum Worldwide, Interesource and Trinity Mirror.

He created the “Save The 1Day” campaign of One Direction and bolstered SKODA into a top spot for automotive brands at Facebook.

Interpublic owns GH.