Digital marketing firm Didit has acquired LVM Group, a boutique New York PR shop with clients like 3M, Insperity and the Empire State Building.
Eighteen-year-old Didit, which is based on Long Island, made the move to establish a Manhattan presence and add PR to its services like SEO/SEM, social media, and online ad targeting.
David Grant, who started out at Rubenstein Associates and dates his firm's origins back to 1974, leads LVM. He said the deal gives his firm "greater depth" on the social media and digital front. "The difference is that now we are part of a truly integrated marketing agency," he said.
Executive VP Jeannette Boccini in a partner in LVM.
Didit chief Kevin Lee praised LVM's PR content savvy, noting it will complement his firm's efforts in social and online marketing. "Public relations people are the storytellers," he said.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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