ephraim cohenFleishmanHillard has recruited Ephraim Cohen, MWW’s executive VP-innovation and chair of its technology & digital media industry practice, to spearhead its social media efforts in New York and Boston.

Prior to MWW, Cohen ran The Forex Group, a community-building enterprise involved in the media, music and video sectors, and served as executive VP/GM technology at Edelman.

At FH, he reports to Robert Dowling, eastern region president, who praised the new hire for his “unique combination of an intellectual approach with practical hands-on experience.”

He also noted Cohen’s “understanding of the relationship between brand and reputation.”