Microsoft Mark Penn is MSFT's controversial new strategy chief(BBW) 
Microsoft Memo confirms exec shakeup, Mark Penn promoted (BI) 
Social 14 answers to the 'What do I say on Twitter' question from your CEO (A. Hanson) 
Tech Privacy and digital marketing (P. Lamotte) 
PR Seattle mayor's PR office retracts release about ex-city official's death (Romenesko) 
Corporate Disney to cut Boy Scouts support over ban of gay leaders (LA Times) 
Branding Olive Garden logo change dubbed 'brand renaissance'(Consumerist) 
Oscars Samsung shines at the Oscars. Or does it? (J. Nau) 
Oscars Tips PR pros can learn from the Oscars (T. Beaven)