waterLos Angeles County, enmeshed in a protracted drought plaguing southern California, is looking to hire a PR firm for a six-figure water conservation campaign.

The county released an RFP open through March 19, seeking a firm with experience in environmental, conservation or water use PR campaigns.

While rainstorms finally hit the region March 1-2, a severe, three-year drought persists.

Public outreach, marketing, education and communications, including website and social media efforts, are possible tasks outlined in the RFP.

Budget is $250K.