Marketing PR and advertising work best together (C. Penn)

Agencies Third prize is you're fired (S. Cody)

Tools Measurement replaces digital as PR pros' greatest training need (S. Bruce)

Vetting Fake chef fools Midwest morning shows (Deadspin)

Viral Samsung says it was included 'organically' in Ellen selfie(TechCrunch)

Consumer Unilever drops ad that angered some in NJ (NY Times)

PR 101 The deskside media visit (A. Brannum)

Lingo How to decipher PR girl speak (NYCPRG)

SXSWi 3 guerrilla marketing tips to distinguish your brand (PRW)

Sports The making of Earvin Johnson, AIDS saint (GQ/Deadspin)