Essay PR ethics: Lead by example (T. Martin)
PR 3.0 Protip: Scrub the media list (K. Dugan)
PR 101 Reddit's dir. of comms. on best practices for media/PR on reddit (Muck Rack)
Big Picture The CMO's job has changed (for the better) (D. Aaker)
Tourism Israeli prime minister visits Hollywood for tourism film premiere (WHTC)
Social Subway customer pays for complaint to go viral (G. Rudawsky)
Media Are alt weeklies over? (NY Times)
Conent How to squeeze the last drop of value from your content(T. Morral)
RFP Canada - PR strategy for Community Futures program (PDF)
Entertainment John Travolta apologizes for Oscar name flub (RS)
Panel The effects of Google's Hummingbird algorithm on search and social (P. Opelbaum)
TV HBO recruits hip-hop, latin music artists to promote 'Game of Thrones' (WSJ)
Service Where to cry in New York (tumblr)
SXSWi What you can't miss in the 2014 SXSWi health track (G. Matthews)