Int'l In Ukraine's war of words, a PR machine girds for battle(Globe & Mail) 

Social C-suite social media (P. Lamotte) 

Demographics The Connected Wave will change your marketing and PR (C. Penn) 

Demographics How the least-loyal generation is shaping retail(CNBC) 

PR The impact of the tabloid news agenda on PR (D. Parker) 

Practice PR fitness challenge: 30 days to become a better communicator (N. Samahito) 

Public Diplomacy We've upgraded to public diplomacy 2.1, but does it matter? (M. Ardaiolo) 

Music Taylor Swift and longtime publicist part ways (Billboard) 

SXSWi First look at trends & themes (S. Skerik) 

Cities Is Detroit the next Brooklyn? Silicon Valley? Berlin, Germany? (E. Shirden) 

Auto How the auto industry is reinventing itself (F. Stockle) 

Media Photographers hate Getty's plan to give away their work(BBW)