Int'l In Ukraine's war of words, a PR machine girds for battle(Globe & Mail) 

Social
 C-suite social media (P. Lamotte) 

Demographics
 The Connected Wave will change your marketing and PR (C. Penn) 

Demographics
 How the least-loyal generation is shaping retail(CNBC) 

PR
 The impact of the tabloid news agenda on PR (D. Parker) 

Practice
 PR fitness challenge: 30 days to become a better communicator (N. Samahito) 

Public Diplomacy
 We've upgraded to public diplomacy 2.1, but does it matter? (M. Ardaiolo) 

Music
 Taylor Swift and longtime publicist part ways (Billboard) 

SXSWi
 First look at trends & themes (S. Skerik) 

Cities
 Is Detroit the next Brooklyn? Silicon Valley? Berlin, Germany? (E. Shirden) 

Auto
 How the auto industry is reinventing itself (F. Stockle) 

Media
 Photographers hate Getty's plan to give away their work(BBW)