Tech Why every startup requires PR (C. Penn)

Social Facebook Zero: Considering life after the demise of organic reach (M. Manson)

Content In PR, story has to dictate format (B. Reilly)

Consumer Beyond recipes and toddler tips: Changing the mommy blog conversation (M. O'Neill)

PR 101 Extracting real value from news releases (S. Burke)

Media Draw your elevator pitch (HBR)

Media Why didn't tech journalists break the Prism story? (J. Leavitt)

Marketing How do brands achieve 'lifestyle' status? (S. Rau)Careers 6 signs PR isn't the job for you (NYPRG)

Quote "We got lucky, because we ended up with an opponent that didn't have a PR strategy" (Adweek)

PR 101 How a single press release about pot misled dozens of media outlets (CNN)

Privacy Why you should embrace surveillance, not fight it (Wired)

Longread Father of Sandy Hook killer searches for answers (New Yorker)