Bill Murray, who is stepping down as CEO of PR Society of America, will helm the New York-based National Coffee Association starting June 1.
The New York-based trade group, which includes growers, roasters, retailers and other segments of the coffee industry, said Murray will take the role of president and CEO.
NCA president/CEO Robert Nelson resigned in January after nearly two decades. Dub Hay, a senior VP at Starbucks, is leading the group on an interim basis.
NCA chair John Boyle, COO of Massimo Zanetti Beverage USA, said the group found in Murray a leader with "passion, vision and the credentials to take the NCA to a future even bright than its past."
NCA director of external relations Joseph DeRupo is a former associate director of PR for PRSA.
PRSA announced Murray's exit on March 7. He steps down after a seven-year term.
Murray was previously co-COO of the Motion Picture Association of America.
"I am excited by the opportunity to guide a dynamic trade association serving the iconic U.S. coffee industry at an important juncture in its honored history," Murray said in a statement.
NCA members include Nestle USA, Dunkin Brands, Green Mountain Coffee Roasters, Starbucks, JM Smucker and Kraft Foods, among others.