papaPapa John’s, the No. 3 pizza delivery chain, has hired Edelman as its PR firm to elevate brand awareness and contributing to overall marketing strategy.

PJ spokesman Darryl Carr said the company used FleishmanHillard for PR up until a year ago.

Edelman/Atlanta will handle the outreach. Mark Haas, president of Edelman USA, called PJ a “marquee brand.”

Bob Kraut is PJ’s chief marketing officer.

The Louisville-based client is the official sponsor of the National Football League.

PJ's worked with Sitrick and Company last year after media pounced on remarks by founder John Schnatter about Obamacare.