Arabtec Holding, the Dubai construction giant, relied on Cairo's 4PR and Brunswick Group for PR counsel as it unveiled a $40B deal with the Egyptian Army to build one million lower-income housing units in the country.

Al-Sisi and Arabtec CEO
Hasan Abdullah Ismaik

Reuters noted the deal is pitched as a boost to the country amid political unrest and declines in tourism and investment.

Arabtec inked the pact March 9 in a ceremony with Egypt's defense chief and deputy prime minister, Field Marshal Abdel Fattah Al-Sisi.

"Through the developments, millions of Egyptians will have access to full-fledged communities, with public amenities such as schools, hospitals, parks and places of worship," said a news release announcing the agreement.

Alex Blake Milton, Dubai partner for Brunswick, along with director Ash Spiegelberg represent Arabtec Holding. 4PR Group, part of the PROI Worldwide network of firms, worked the deal from Cairo.