Reader's Digest Association has named Bonnie Kintzer president/CEO, succeeding Bob Guth effective April 7. She will be RDA’s fourth chief since 2011.
Kintzer, who most recently helmed Women’s Marketing Inc., is a former RDA president/U.S. publishing and VP-global strategy and business redesign.
During her nine-year span at RDA, Kintzer was in charge of flagship Reader’s Digest, Taste of Home, Birds & Blooms, Family Handyman, Allrecipes.comand RD. She also launched Every Day with Rachael Ray.
Guth, who will remain chairman, praised Kintzer’s tremendous knowledge of the publishing industry, strategic vision/marketing expertise and “intimate and valuable familiarity with the RDA organization.”
Kintzer also ran Kintzer Bachar & Associates, management consultant shop focused on the media sector.