dan roherDan Roher, a 30-year New York PR pro who built and ran Roher PR until 1996, died March 5. He was 88.

Roher founded his firm as Daniel S. Roher Inc. in 1969 after four years on the staff of the late Rep. Joseph Resnick (D-N.Y.). His sons, Richard, based in Chappaqua, N.Y., and Torin, from West Linn., Ore., continue to manage the firm.

Roher handled a variety of clients in the tech, financial, corporate, B2B and association sectors.

The 1946 graduate of Baruch College started out in the ad agency realm and later handled advertising and PR in-house for Channel Master Corp. before moving to politics with Resnick as campaign manager and assistant.

In addition to his sons, Roher is survived by his wife of 63 years, Florence, and daughter Deborah, and two grandchildren.