Beats Music is working with Sard Verbinnen on corporate PR as the privately held company looks to parlay the success of Beats by Dre headphones and speakers into the streaming music business.
The service, aimed to compete with music providers like Spotify and Pandora, launched in January with a 20M-song catalog and $9.99/month price tag. Record industry titan Jimmy Iovine and recording artist Dr. Dre, who teamed up for the Beats by Dre success, are among developers of the project.
After an initial $60M funding round, the Santa Monica-based company reportedly raised as much as $100M in equity financing in a second round, according to Bloomberg News.
Mett Benson, a founding member of Sard Verbinnen's San Francisco office, handles the Beats Music business. The firm worked parent Beats Electronics' $500M investment from Carlyle Group in September as the private equity firm bought out Beats investor HTC.
PMK*PNC has worked with the Beats by Dre brand on marketing and brand communications.