Ogilvy PR has registered Proexport Colombia, the government’s foreign investment, tourism and export promotion arm, as a client.
U.S.-Colombia trade is expected to soar as the free trade agreement pact between the nation’s officially went into effect in May 2010 to immediately remove tariffs/duties on about 80 percent of goods with a complete phase-out in a decade.
In 2013, the U.S. suffered a nearly $3B trade deficit with Colombia, importing $21.6B of its goods while selling it $18.7B of products/services. In contrast, the U.S. enjoyed healthy surpluses with Brazil ($16.5B) and Chile ($7.2B).
The WPP unit’s arrangement with Proexport results from neither a formal written contract nor an exchange of correspondent between the parties.
Ogilvy has promoted a January apparel, fabric and fashion trade show in Medellin for Colombiatex, and a “Discover Colombia” road trip last November for Canadian investors.
The PR firm reports to Proexport’s Andrea Del Pilar Lopez, who is marketing & communications director for USA, Canada & Caribbean, in its Miami commercial office.
Edelman is providing communications support to Panama’s Ministry of Commerce and Industries under an agreement capped at $97,100 per month.
Ballard Partners has recruited State Department veteran Matt Bryza as a senior policy advisor.
Teneo has extended its contract with the Salama Bint Hamdan Al Nahyan Foundation for an additional four months to July 31, adding another $1.8M in fees to the New York firm’s coffers.
The Syrian Kurdish militia recruits Jim Dornan Strategies to press Congress for continued support in their battle against ISIS and Syrian president Bashar Assad.
The Government of Hungary has hired Strategic Improvisation Inc. to generate positive media coverage and combat negative press coverage of the Central European country. (6 reader comments)
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