Ogilvy PR has registered Proexport Colombia, the government’s foreign investment, tourism and export promotion arm, as a client.
U.S.-Colombia trade is expected to soar as the free trade agreement pact between the nation’s officially went into effect in May 2010 to immediately remove tariffs/duties on about 80 percent of goods with a complete phase-out in a decade.
In 2013, the U.S. suffered a nearly $3B trade deficit with Colombia, importing $21.6B of its goods while selling it $18.7B of products/services. In contrast, the U.S. enjoyed healthy surpluses with Brazil ($16.5B) and Chile ($7.2B).
The WPP unit’s arrangement with Proexport results from neither a formal written contract nor an exchange of correspondent between the parties.
Ogilvy has promoted a January apparel, fabric and fashion trade show in Medellin for Colombiatex, and a “Discover Colombia” road trip last November for Canadian investors.
The PR firm reports to Proexport’s Andrea Del Pilar Lopez, who is marketing & communications director for USA, Canada & Caribbean, in its Miami commercial office.