bill whitmanBill Whitman, Jr., an agency pro and former communications chief at McDonald's, has landed the top PR slot at the U.S. Postal Service in Washington.

Whitman takes the VP, corporate communications, role vacated by Sam Pulcrano in June 2013, when the 37-year postal vet retired.

Postmaster General Patrick Donahoe, on a campaign to push for major changes in the postal service, including the end of Saturday delivery, said Whitman will "lead our efforts to advance public understanding of our products, services and corporate mission."

In recent years, Whitman has counseled clients through his own Chicago firm. He was a managing director for Burson-Marsteller in 2011 after 13 years with McDonald's, where he rose to become VP and chief communications officer in 2008.

He also worked in PR and public affairs with Exxon USA and handled accounts at FleishmanHillard.