Carl Sorvino, creative director at Edelman Digital, has moved to MWW, where he becomes responsible of its digital and creative initiatives.
He’s created cross-channel marketing and communications campaigns for electronic, consumer packaged goods, retail, foodservice, financial and technology clients.
Besides Edelman, Sorvino worked at Digitas, Boombox, Group DCA, Sigma Group, Hook and Loop and Cement Bloc.
MWW chief Michael Kempner credited Sorvino for promoting world-class brands (Heinz, Ben & Jerry’s, Home Depot, Samsung) and possessing as “proven ability to help revitalize and elevate brands to compete at the top level.”
Laura Anderson, who rose to VP/GM of global communications and events in a nearly 20 year stint at Intel, will take on the Americas technology chair at Burson following the completion of the BCW and H+K merger on July 1.
WE Communications has partnered with ROKK Solutions to form the WE ROKK AI service.
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