W2O Group has named Laura Levitan its first chief networking officer, responsible for outreach to potential clients and talent on behalf of its WCG, Twist Mktg and Brewlife units.
The San Francisco-based firm calls Levitan a “super connector,” who has put her word of mouth marketing savvy on behalf of MRY (Mr Youth), Ogilvy, Clarion Marketing and Communications, Revlon and Keller Fay Group.
Levitan also will help staffers understand the shift from push marketing to WOM.
She’ll be based in Atlanta when she reports for duty in April.
W2O is the fourth largest independent firm, chalking up $75M in fee income and employing 373 people as of the end of 2013.