Ketchum ICON is advising Malaysia Airlines through the disappearance of flight 370 and the international obsession with the airliners disappearance.
The ICON operation leads a global team for Ketchum operating behind the scenes for the embattled airline. Omnicom-owned Ketchum acquired Singapore-based ICON International Communications, its affiliate, in November.
The Malaysia Airlines jet disappeared during the night of March 8 with 239 passengers and has been the focus of an international search mostly focused on the Indian Ocean.
The Malaysian government and internal PR pros for the airline have served as spokespeople for the airline, facing criticism from victims' families, media, PR pros and the public for their management of the crisis.
There’s a fine line between newsjacking and taking advantage, aka ambulance chasing. Our job as PR professionals is to tread it carefully.
PR firms need to be mindful of ways their work product may be protected by the attorney-client privilege whenever working with a client’s internal legal team or its external legal counsel.
Manuel Rocha, former US ambassador and intenational business advisor to LLYC, plans to plead guilty to charges that he was a secret agent for Cuba.
CEO mentoring is an often-overlooked aspect of why CEOs are able to make good decisions, and sometimes make bad ones—all of which intersects with the role and duties of a board. 
How organizations can anticipate, prepare and respond to crises in an increasingly complex world where a convergent landscape of global challenges, threats and risks seem to arrive at an unrelenting pace.
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