Hawaii's health insurance exchange, which, like the federal marketplace, had a rocky rollout at the end of 2013, has released RFPs for PR and marketing services as the state pursues a goal of running its own marketplace under the Affordable Care Act.
The Hawai'i Health Connecter saw its executive director, Coral Andrews, resigned in December. That came after a two-week delay in the exchange's website launch, making President Obama's home state the last state to get an online marketplace up and running. It logged online 257 sign-ups in the first month of operation.
The Connector wants PR proposals as it shifts from launch and public introduction to growth and enrollment. "While basis awareness is still very low across the state, branding work must drive education and enrollments," reads the RFP for PR.
A separate RFP covers marketing services.
Honolulu-based MVNP, an Omnicom firm that is part of DDB Worldwide, was the lead marketing communications firm for the Connector's launch.
PR pitches are due April 25, while marketing proposals will be accepted until May 2.
Firms must submit a notice of intent to bid by April 1, however.
View the RFPs at hawaiihealthconnector.com/notices/.