FleishmanHillard has recruited Alison Brod PR's fashion leader for the VP-brand marketing slot.
Emily Shapoff is to focus on the integration of the fashion and lifestyle categories.
During a 10-year career, she has represented clients such as L’Oreal Paris, Victoria Secret’s PINK, Old Navy, Jill Stuart, Kmart, bebe, and Jockey Sport.
Bill Power, the Omnicom unit’s managing director-global brand marketing, said Shapoff would guide “brands deeper into the cultural fold.”
Prior to ABPR, Shapoff served as media manger for Chanel’s Bourjois Paris Cosmetics and ERES Paris units.
She also did beauty work for Behrman Communications and Brooks Group.