Crisis Malaysia Airlines nails crisis checklist, falls short on execution (C. Winters)

Tactics The power of cross-training in PR (M. Kessler)

Students Handicapping the PR career track (Culpwrit)

Sponsorship The NCAA took away my cat mug (WSJ)

Social 13 statistics from an Inc. 500 social media study (F. Strong)

Ethics Peppercomm names G. Washington chief ethics officer (S. Cody)

Food/Bev Americans drinking fewer soft drinks, more fake fruit water (Consumerist)

RFP Sierra Club, 6-months comms. consultant (CL)

Vid Huff Post's Arin Greenwood on pitching stories, cats… (D. Simon)

RFP Maine Assn. of Planners, RFP for comms. consultant (MAP)

Entertainment Lego Movie: Master class in branded content(Lewis360)