There are 4.6 PR pros for every reporter in the U.S., according to the latest Dept. of Labor figures for 2013, up from a three-to-one ratio in 2008.
The 202,530 PR specialists earn a mean annual wage of $63,020, the Bureau of Labor Statistics reported on April 1 (PDF). That is up from 201,280 a year earlier and a mean wage of $61,980.
There were 43,630 reporters and correspondents tallied in 2013 (down 4.3% over 2012) with a mean wage of $44,360, a salary of about 30% less than the PR side.
Robert McChesney and John Nichols, in "The Death and Life of American Journalism," found a PR to reporter ratio of about three-to-one in 2008. The duo reported the number of PR workers per 100,000 people hit 90 in 2008, doubling from 45 in 1980, while journalists declined to only 25 per 100,000 in 2008.
Thinkman2 (Apr. 4, 2014): Reply to Toni's intelligent commentary: if what we do is NOT capital intensive, why are the bosses of the world's PR empires getting so much money? Why is Putin tossing so may millions at Ketcham who does whatever they get those big bucks for?
Joe Honick, GMA International Ltd (Apr. 3, 2014): Greg, this is of course an interesting set of data but hardly surprising, given that so much that passes for "journalism" in what still pass for "media" are virtually public relations or propaganda vehicles anyway.
toni muzi falconi (Apr. 2, 2014): In the Bureau of Labor statistics there is at least one other entry directly related to public relations activities (managers, and many other entries only indirectly but specifically related (i.e. communication educators, employee communication specialists,fund raisers, investor relators, public sector employees involved in public relations etc).
If you sum them all, one easily arrives at 500 thousand.
If you adopt the oecd guidelines on evaluating the economic impact of a professional function (i.e. multiply the number of professionals by their average annual gross cost to the organizations they work with and multiply anywhere from 1.5 to 3 to account for added-value as oecd suggest, you arrive at a substantially different figure related to the economic impact of pr, and this is much much greater and more credible than the traditional, obsolete method of composing a basket of organizations and asking them what they have in their pr budgets as if, like advertising, ours was a capital intensive rather than a labour intensive activity.
For more details please see http://www.instituteforpr.org/topics/how-big-is-pr/....