Ketchum has inked a $35K-a-month contract with Ecuador's Washington embassy, covering economic development, trade and tourism of the South American state of 14.5M people.
|Ecuador's Washington embassy Photo: Wikimedia
The contract became effective March 1 and runs through the year. It covers services such as ongoing strategic counsel, day-to-day campaign management, social media outreach, crisis PR, influencer outreach to think tanks/foundations, spokesperson trading and collaboration two white papers.
The Omnicom unit reports to ambassador Nathalie Cely.
Ecuador has been in the news of late for its high-profile legal battle with Chevron over pollution that the oil company “inherited” via its Texaco acquisition and the leftish politics of its president Rafael Correa, who has promised political asylum to whistle-blower Edward Snowden.
On the tourism front, Ecuador boasts of four diverse regions: Galapagos Islands, Amazon, Andes and Pacific Coast.
Porter Novelli is promoting the “All You Need is Ecuador” advertising/marketing campaign launched last month.
Development Counsellors International ended its Ecuador tourism work on April 2.