NCAA Throwing in the towel: How to build reputation in a no-win scenario (P. Walotsky) 

Media
 Chevron's publication of community news causes a stir (G. Baron) 

Food
 Sugar producers want to spread good news about their mortal enemy (Businessweek)

Corporate
 Mozilla CEO: Persecutor or persecuted? (S. Adams) 

Paid
 The immediate future of paid media (C. Paul) 

PA
 Hot job after working for Obama: 'Unlobbyist' (BBW) 

Sports
 Worst PR stunt to sell baseball tickets ever? (NIK) 

Stunts
 White House not amused with presidential selfie used as Samsung promote (Consumerist) 

Healthcare
 Hobby Lobby invests in contraception makers while fighting Supreme Court battle (Mother Jones)