Finn Partners has picked up Moxtra, the venture of WebEx co-founder Subrah Iyar.
Moxtra is a power-messaging service used by targeted segments such as students, sales reps and business owners to meet deadlines and manage operations.
FP will service the account from its San Francisco outpost with national support from its mobile team, which is led by senior partner Christine Bock. FP’s Ty Sheppard is responsible for day-to-day management of Moxtra’s PR.
Iyar said FP notched the business due to proven capabilities in mobile, tech and business plus its Silicon Valley media strategy.