Richard Edelman, president and CEO, has said that the “biggest increases” at the firm, whose overall revenues grew 12.4% to $655 million, were in digital.
The majority of the firm’s clients are now incorporating digital in the assignments to the firm, he said.
Allison Had 50% Rise
Allison+Partners, San Francisco, posted a 50% rise in tech fees to $9,500,000.
Venture-backed companies in the San Francisco Bay area as well as the rest of the country are driving innovation and using PR to help this, he said.
“Allison has beefed up its capabilities by adding new and interesting mobile applications, hardware and web services that reach consumer as well as investor audiences,” he added.
Heit said the firm has a “unique positioning as a mid-size shop with offices in ten domestic markets” and works with start-ups as well as multinationals.
Atomic, LaunchSquad, Merritt Grew
Other big tech gainers included Atomic PR, San Francisco, up 13% to $17 million;
Jason Mandell, co-founder and partner of LaunchSquad, said the firm expanded into more consumer, lifestyle and fashion brands with both the New York and Boston offices contributing to the growth.
“Our new creative service areas, especially in content marketing via our Original9 Media sub-brand, brought significant additional revenues,” he added.
The home office of San Francisco continued to focus heavily on both enterprise and consumer startups and showed “healthy growth,” he added.
Finn Partners Added Major Clients
Peter Finn, founding partner of Finn Partners, said the growth of the firm’s technology practice, its largest specialty, was propelled by account wins such as Rovi Corp., Nominum and IEEE; expansion of existing accounts, and the firm’s deep expertise in mobile communications including assignments from Vonage, Ingram Micro Mobility, Tom Tom and NetZero.
Among firms joining the Tech ranking were FTI Consulting, New York, with $17.4M in fees; Max Borges Agency, Miami, $6.9M; Connect Marketing, San Francisco, $6.3M; Ron Sachs Communications, Tallahassee, $841,650 in tech fees; Focal Point Communications, Burlingame, Calif., $637,800; Standing Partnership, St. Louis, $273,037; Hirons & Co., Indianapolis, $255,000, and energi PR, Montreal, $105,434.