Big Picture An industry in trouble? How the PR industry can gain relevance again (A. Lark)

Tools Selfies are here to stay, so how can brands leverage them? (Z. Burrus)

Tactics 7 tips for the perfect byline (R. Morton)

Politics Democratic DC flacks tour NY news outlets (CapitalNY)

PR Montana governor's media guy really knows how to hurt a newspaper (J. Romenesko)

No Should you quit your marketing or PR job in 2014? (M. Clayman)