Interpublic today announced a $22.4M first-quarter loss, which was down from the $58.5M year ago deficit.
Revenues rose 6.1 percent to $1.6B as CEO Michael Roth reported “strength” in the U.S. and “significant growth” in Latin America and Asia.
He said IPG’s ability to “deliver customized integrated services offerings is increasingly becoming a differentiator for us, as are our digital capabilities.”
The ad/conglom’s constituency management group (Weber Shandwick, GolinHarris, DeVries, Jack Morton, FutureBrand and Octogon) chalked up 6.6 percent revenue growth to $321.8M. Organic sales rose 5.7 percent.
Weber Shandwick CEO Andy Polansky told O’Dwyer’s IPG’s PR operation is off to a very strong start, showing double-digit gains in both reported and organic revenues.
He said North America, Asia, Brazil and U.K showed solid gains. Consumer health, technology, corporate and digital media practices showed strong growth during the period.
IPG wrapped up the quarter with $776.6M in cash/marketable securities and total debt of $1.7B.
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Freelance marketers and the companies that hire them are both satisfied with the current work arrangements they have and anticipate the volume of freelance opportunities to increase in the future, according to new data on the growing freelance marketing economy.
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Verizon snags Peloton Interactive chief marketing officer Leslie Berland as its new CMO, effective Jan. 9. Berland succeeds Diego Scotti, who left Verizon earlier this year. 
Norm de Greve, who has been CMO at CVS Health since 2015, is taking the top marketing job at General Motors, effective July 31.
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