Bliss Integrated Communication has regained its independence as a three-member management team has bought the $6.4M New York-based shop from Dudnyk Exchange advertising agency of Horsham, PA.
Elizabeth Sosnow, Meg Wildrick and Cortney Stapleton have more than 60 years of combined experience at the 40-member shop.
Wildrick said the plan is to continue the vision and uphold the values instilled into BIC by founder John Bliss, who officially retired in 2011 after selling to DE in 2006.
She believes independence is an attractive benefit for staffers who can now earn partnership opportunities and better career pathways.
Wildrick expects clients such as Fidelity, BDO, KeyBank, Jefferson National and Procure Treatment Centers will benefit from the more entrepreneurial spirit and management stability at the independent BIC.
She began her career at Bliss and then returned following a consultant stint at McKinsey and marketing director slot service at a unit of GE Capital.
Sosnow and Wildrick are managing partners while Stapleton is partner at BIC. They have worked together for the past 14 years.
BIC is now eligible for certification as a minority and women owned business enterprise.
Wildrick said there is no plan to change the name of the shop because there is lot of goodwill linked to the Bliss name. “We want to stay connected to the past,” she said, while exploiting new opportunities in the marketplace.