The state-backed agency that markets Alaskan seafood is reviewing its $1M consumer and trade PR account with an open call for pitches through May.
The Alaska Seafood Marketing Institute also released an RFP this week for its $75K foodservice PR business.
For its main PR account, Juneau-based ASMI wants an agency with a minimum of 10 years of experience in food and food branding PR to guide communications for its marketing program. Media relations, PR campaign development, strategic counsel, crisis communications and monitoring are among tasks outlined in an RFP.
Schiedermayer & Associates of Westlake Village, Calif., is the incumbent.
The foodservice PR business will target operators and their patrons.
Proposals for each RFP are due May 30.
RFPs: consumer/trade | foodservice (PDFs).