blockDiMassimo Goldstein the aggressive independent ad agency in Manhattan’s Flatiron District has named Sarah Block as PR director to integrate strategic communications with DG’s earned/social/paid offerings.

Chief Mark DiMassimo said Block with fellow new hire Andree Ljutica (director of design and film) “reflects our commitment to continuously evolve to meet the changing demands of high-growth clients, who are looking for ways to consolidate services to save time and money rather than working with multiple agencies.”

Most recently, Block was VP at Ogilvy focusing on brand strategy, thought leadership and media relations. She also did stints at Powell Communications, Cooney/Waters and Porter Novelli.

Block reports to DiMassimo.

DG has worked with Nike, ESPN, Hard Rock (Las Vegas) and Duvel.