Social Turning the NYPD's social media fail into long term engagement (E. Port) 

Tools
 What PR pros need to know about Facebook's new FB Newswire (S. Skerik) 

Tools
 Facebook launches FB Newswire to try to be a journalist's best friend (TC) 

Crisis
 Fines and headlines: 5 tips to prepare for a crisis before it happens (L. Kersey) 

Sports
 How Skechers beat Nike in the Boston Marathon(Deadspin) 

Media
 Ladies Home Journal to fold after 131 years (Ad Age) 

Mentors
 How to make the most of your PR intern (E. Friedman) 

Meta
 Is the age of the independent PR blogger over? (A. Hanson) 

Finance
 Pikett's hit book 'Capital' in a lot less than 696 pages(HBR) 

RFP
 Communications consultant for First 5 Monterey - CA (.doc)