Social Turning the NYPD's social media fail into long term engagement (E. Port)

Tools What PR pros need to know about Facebook's new FB Newswire (S. Skerik)

Tools Facebook launches FB Newswire to try to be a journalist's best friend (TC)

Crisis Fines and headlines: 5 tips to prepare for a crisis before it happens (L. Kersey)

Sports How Skechers beat Nike in the Boston Marathon(Deadspin)

Media Ladies Home Journal to fold after 131 years (Ad Age)

Mentors How to make the most of your PR intern (E. Friedman)

Meta Is the age of the independent PR blogger over? (A. Hanson)

Finance Pikett's hit book 'Capital' in a lot less than 696 pages(HBR)

RFP Communications consultant for First 5 Monterey - CA (.doc)