energyOgilvy PR has emerged from an RFP process to guide PR for Energy Upgrade California, a state-backed campaign funded by consumers to tout energy efficient improvements for homes and businesses.

PR budget is $1.8M over two years.

An RFP circulated in late 2013 called for an agency to guide an earned and social media campaign for EUC.

A tax on customers of California's four big power companies funds the effort, which was also supported by a $20M marketing grant from the federal stimulus law.

Ogilvy's Sacramento office leads the account, which encompasses the firm's public affairs, social marketing, creative and sustainability units. Ogilvy/West offices in Los Angeles, San Francisco and Denver are also on call.

Regina Marston, senior marketing manager for EUC, cited Ogilvy's energy sector expertise, resources in the west and global network.