Ogilvy PR has emerged from an RFP process to guide PR for Energy Upgrade California, a state-backed campaign funded by consumers to tout energy efficient improvements for homes and businesses.
PR budget is $1.8M over two years.
An RFP circulated in late 2013 called for an agency to guide an earned and social media campaign for EUC.
A tax on customers of California's four big power companies funds the effort, which was also supported by a $20M marketing grant from the federal stimulus law.
Ogilvy's Sacramento office leads the account, which encompasses the firm's public affairs, social marketing, creative and sustainability units. Ogilvy/West offices in Los Angeles, San Francisco and Denver are also on call.
Regina Marston, senior marketing manager for EUC, cited Ogilvy's energy sector expertise, resources in the west and global network.
A focus on all the ways that greenhouse gases are created, not just from fossil fuels, marks the evolution from clean energy and clean tech to climate tech, according to Melissa Mahoney from V2 Communications.
Kristin Wilson-Palmer, who has been a senior VP in Edelman’s Washington, DC office since 2021, joins the Natural Resources Defense Council as chief communications officer.
Educating the next generation to the facts and science surrounding the climate crisis.
Melanie Janin, who was executive VP at Weber Shandwick, has joined Conservation International as chief communications & marketing officer.
Have a comment? Send it to 
No comments have been submitted for this story yet.