Makovsky has brought in Ogilvy and Young & Rubicam alum Ross Sutherland to fill the vacant slot atop its digital branding practice.
Tim Kane, who helped put the New York-based independent firm on the digital creative map, left after five years in November.
Makovsky president Ken Makovsky said Sutherland will collaborate on integrated efforts for clients in the tech, financial, pharmaceutical and consumer spaces.
Sutherland signs on as EVP and digital branding practice leader. He recently ran his own shop, Silver Fern Advertising, and was chief creative officer at Corbis. He spent more than 20 years at Ogilvy, rising to creative director before moving to WPP sister agency Young & Rubicam as a managing partner and creative director. His client experience spans Rolex, the NFL, and Chevron, among others.
Makovsky was up 9.6% last year with revenues of nearly $14.3M.