Katie Cotton, the longtime VP of worldwide corporate communications for Apple, is retiring from the tech giant.
Cotton, a fixture among lists tallying the most powerful PR executives and women in business, served CEOs Steve Jobs and Tim Cook at Apple, leading one of corporate America's most revered and tightly run PR operations and overseeing product launches like the iPod and iPhone.
Steve Dowling, former Silicon Valley bureau chief of CNBC, is Apple's top spokesman. "Katie has given her all to this company for over 18 years," he said in a statement to re/code. "She has wanted to spend time with her children for some time now. We are really going to miss her."
Cotton spent 18 years at Apple and has led global communications since 2006. She started out in tech PR with KillerApp Communications and Alison Thomas Associates in Los Angeles.
Laura Anderson, who rose to VP/GM of global communications and events in a nearly 20 year stint at Intel, will take on the Americas technology chair at Burson following the completion of the BCW and H+K merger on July 1.
WE Communications has partnered with ROKK Solutions to form the WE ROKK AI service.
In the dynamic world of modern business, effective communication is a pivotal tool for success across various industries. At Communications Strategy Group (CSG®), our expertise in embracing innovation in communication extends beyond traditional marketing strategies, paving the way for transformative industry-specific solutions.
There are two types of tech PR professionals. Which one are you? And are C-suite executives making that decision for you?
While there’s an impulse to grab reporters’ attention with the newest industry-transforming tech product or service, a back-to-basics approach focused on telling the right stories to the right people is a far more successful way to ensure your technology campaign breaks through the clutter of today’s crowded tech landscape.
Have a comment? Send it to 
No comments have been submitted for this story yet.