Austin-based food and beverage PR specialist Snackbox has picked up consumer PR duties for Smoothie King.
New Orleans-based Smoothie King released an RFI in January, seeking a retainer PR firm on a budget from $75K-$110K to guide product launches, store marketing, digital and crisis communications.
David Moore, VP of marketing for SK, said the company looked at more than 30 firms in the process, noting Snackbox showed "passion and experience" in rising above the lot.
Snackbox principal Jenna Oltersdorf leads the account with an assist from the firm's Chicago office. She called SK the "premier smoothie bar and nutritional lifestyle center in the industry."
SK has more than 600 locations in the US and Korea.