Seacrest Global Capital, the investment firm of producer and TV/radio host Ryan Seacrest, has acquired Los Angeles PR and marketing firm Culture Shop.
in 2012, he acquired marketing agency Civic Entertainment Group, which will absorb Culture Shop in the deal.
Five-year-old Culture Shop, which has a New York outpost, is led by Nate Schreiber and handles clients like Verizon, USA Network and Farmer's Insurance. Schreiber is a former president of PMK/HBH and worked for 14 years at sister Interpublic unit Momentum Worldwide within the McCann Worldgroup.
In a statement, Seacrest and SGG principal Rich Bressler said the acquisition diversifies CEG's offering in media and entertainment. They added: "This additional move reflects out collective commitment to investing in best-in-class creative business partners, and our faith in Nate Schreiber."
Kelly Mullens Brown, a 42West alum, is president of strategy, marketing and communications for Ryan Seacrest Enterprises and handles Seacrest's PR.