jim wilkinsonAlibaba, the Chinese online retail giant slated for a massive initial public offering, has brought in veteran corporate and government communicator Jim Wilkinson as head of international corporate communications.

Wilkinson departs PepsiCo, which he joined in 2012 from an international managing partner slot at Brunswick Group.

Brunswick Group is one of three firms working with Alibaba on the PR front amid its May 6 IPO filing.

Wilkinson will be based in San Francisco for the Hangzhou, China-based company with the title of SVP, head of international corporate affairs.

He was a key aide in the George W. Bush administration, serving as top advisor to Treasury Secretary Henry Paulson, Secretary of State and National Security Advisor Condoleezza Rice, and deputy assistant to President Bush for strategic communications. He also worked the PR front for Gen. Tommy Franks during the invasions of Afghanistan and Iraq.