Wayne Hickey has taken the reins of Edelman's 145-staffer, $10M San Francisco office as interim GM Kristine Boyden is elevated to the new role of COO for the Western region.
Hickey led the Microsoft and Xbox accounts at Edelman and founded the firm's Assembly unit, an operation separated from other Edelman business that services only Microsoft. He joined the firm six years ago from Weber Shandwick.
Boyden, who led Edelman's work for HP, was interim GM of the San Francisco office since the November exit of Mike Kuczkowski. She will take the new COO post on July 1.
Starbucks, Adobe, eBay and The North Face are among Edelman/SF clients.
Ken Birge, a key figure on the Xbox account, will take over Hickey's role in Assembly.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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