wayne hickeyWayne Hickey has taken the reins of Edelman's 145-staffer, $10M San Francisco office as interim GM Kristine Boyden is elevated to the new role of COO for the Western region.

Hickey led the Microsoft and Xbox accounts at Edelman and founded the firm's Assembly unit, an operation separated from other Edelman business that services only Microsoft. He joined the firm six years ago from Weber Shandwick.

Boyden, who led Edelman's work for HP, was interim GM of the San Francisco office since the November exit of Mike Kuczkowski. She will take the new COO post on July 1.

Starbucks, Adobe, eBay and The North Face are among Edelman/SF clients.

Ken Birge, a key figure on the Xbox account, will take over Hickey's role in Assembly.