elevatorThyssenKrupp, Germany’s $52B industrial/engineering giant, is seeking a PR firm to leverage its competence connected with expertise with installing more than 70 elevators at New York’s World Trade Center.

Clocking in at 23 miles per-hour, WTC will feature the fastest elevators in the Western Hemisphere.

The PR program showcasing the iconic building, which opens next May, is part of TK’s effort to position as a leading voice in global trends of urbanization, demography, green engineering and sustainability.

The PR program will include social media, corporate social responsibility and internal communications.

TK ranks as the No. 1 elevator company in the Americas. In 2012, it opened its North America regional headquarters in Chicago to oversee $11B in annual sales from more than 40  business units employing 20K-plus people.