Dallas-based AT&T announced the stock-and-cash deal on Sunday, May 18 with approval of both boards and the intent to create a company with "unprecedented capabilities in mobility, video and broadband services."
The deal is intended to provide a counterweight to the $45B Comcast-NBC megamerger and follows AT&T's failed $39B push for T-Mobile.
Darris Gringeri is VP of PR for El Segundo, Calif.-based DirecTV. Joele Frank partner Kelly Sullivan is advising DirecTV on the PR front for the deal.
Larry Solomon is senior VP of corporate communications and Brad Burns is VP of global media relations for AT&T. Burns told O'Dwyer's that AT&T works with Brunswick Group year-round, including for acquisitions.
The companies said the deal is expected to close in 12 months.