Tony Cervone is returning to General Motors for the senior VP-global communications role, leaving his executive VP-global communications post at Volkswagen's US operation.
He succeeds Selim Bingol, who left GM in April to pursue other interests.
Cervone is in charge of overall responsibility for GM’s global communications, including global products and brands, corporate, social media, executive support, and internal communications.
The 51-year-old executive, reports to CEO Mary Barra, who has worked with Cervone.
She believes he’s equipped with the “ideal mix of outside perspective and experience that complements a deep background in GM and today’s global auto industry.”
Prior to Volkwagen, Cervone was senior VP-communications at United Airlines where he helped handle its merger with Continental Airlines.
In his first stint at GM, Cervone rose to VP-global communications strategy and operations. He joined the No. 1 car company from Chrysler.
The National Highway Traffic Safety Administration slapped GM with a $35M fine on May 16 for failing to report a defect that resulted in 13 deaths.
“What G.M. did was break the law,” Anthony Foxx, the Dept. of Transportation said at the press conference. The fine was the largest ever imposed on a car company.
The automaker on May 15 announced a recall of 2.7 Malibus, Cadillacs, Corvettes and trucks for various malfunctions.
Business leaders will face challenges in the upcoming year, some of which will come as a complete surprise, or beyond anyone's imagination.
Teneo has hired Philipp Grontzki, who is a 20-year veteran of corporate communications and financial journalism, as a managing director in its strategy and communications group.
Rowan Benecke, who co-founded Zeno Group and helmed Burson-Marsteller's tech practice, has joined McKinsey & Co as director of communications for North America.
BCW has named Golin's Matt Coldagelli EVP and leader of its corporate affairs practice in Chicago.
Abby Bailey, who headed corporate communications for Fedex in its Middle East, India and Africa region, has joined Teneo as managing director in Dubai.
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