Quite logically and necessarily, much has been written in these pages about the distasteful reality of racial, gender and religious prejudice in PR. But prejudice due to physical disabilities has receives little attention

Take the example of a young man I know who achieved a degree in business and went on to gain a masters degree in communications from a major university in the East.

He is a fine writer and communicator, who makes his way around town in D.C. in his motorized wheel chair accompanied by a service dog. That’s an improvement from his undergraduate days when he moved his non-mechanized wheel chair up Capitol Hill as a Congressional summer intern.

Upon receiving his graduate degree, he was recruited to work in the U.S. Department of Health and Human Services on the PR effort to promote Obamacare. While there, he quickly learned that even government managers could get impatient and uncomfortable with those with physical challenges. Eventually, he was forced to seek employment elsewhere, which brings the story to the present.

He quickly gains interview appointments by telephone with significant firms in the Nation’s Capitol ... until he shows up in the chair and with the dog. The negative responses are a predictable constant.

One television series at least has taken on this kind of issue. CBS' hit series "The Good Wife" features Michael J. Fox, who conspicuously deals with Parkinson's disease. Granted, this fine actor already had a long record of TV stardom from when he was a youngster.

Fox’s willingness to take his talents to television programming and the producers’ willingness to feature him without making it all a big deal should speak volumes for professionals and their potential employers everywhere.

That should be especially so in an industry that presents itself as opposing discrimination for non-professional reasons.

Yet the reality remains not only for the young professional I referred to at the outset, but for more than a few trying to make their ways strictly on their professional skills and commitment to meet the challenges.

To be sure, professionals like Stephen Hawking and others have been accepted and honored in the sciences and other fields.

Might it not be time for the very industry intended to communicate the best for its clients to demonstrate the importance of recognizing and retaining talent regardless of what, for some, might be physical disablities.