Social media application developer Crisp is offering a service it says can prevent social media gaffes like recent digital blunders of brands like US Airways, Home Depot and Kenneth Cole.
The U.K.-based company, which has a New York operation and was formed to develop technology to protect children online, said it employs a hybrid human and automated approach that stops every tweet or post to ensure it complies with a brand's policy or guidelines.
Crisp CEO Adam Hildreth said the platform protects brands from intentional or inadvertent posts that could be offensive by eliminating the risk associated with engagement online.
"You could be fine for years with a traditional community manager, but it only takes one accidental copy and paste or one disgruntled employee to make you the next brand trending on Twitter," he said.
Crisp said the service is available 24/7 in 50 languages.
Business leaders will face challenges in the upcoming year, some of which will come as a complete surprise, or beyond anyone's imagination.
Teneo has hired Philipp Grontzki, who is a 20-year veteran of corporate communications and financial journalism, as a managing director in its strategy and communications group.
Rowan Benecke, who co-founded Zeno Group and helmed Burson-Marsteller's tech practice, has joined McKinsey & Co as director of communications for North America.
BCW has named Golin's Matt Coldagelli EVP and leader of its corporate affairs practice in Chicago.
Abby Bailey, who headed corporate communications for Fedex in its Middle East, India and Africa region, has joined Teneo as managing director in Dubai.
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