Global Communicators has hired Guillermo Pena Panting, who has strong contacts in Honduras and across Central America, to spearhead the DC-based firm's push into that region.

guillermo pena pantingPena is founder of Fundacion Eleutera, a non-profit group that works to promote freedom/personal responsibility among public, media and politicos.

At GC, he will work to spur creation of economic development zones to bolster investment and living standards in Central America.

GC is active in the region, according to CEO Jim Harff. He told O’Dwyer’s his firm headed a consortium funded by a $1.2M World Bank loan to the Honduras government for a image-building campaign in the U.S. coupled with a media relations push that earned placement in the Wall Street Journal and other financial/investment outlets.

It provided advice to the president of Universidad Francisco Marroquin, a private college in Guatemala City founded by economist Milton Friedman and others that was based on free enterprise, rule of law and individual rights.

The firm also ran a Bolivian investment promotion program in the US.

Pena is based in San Pedro Sula and Tegucigalpa, Honduras.

Harff made his mark at Ruder Finn during the `90s, when he represented Bosnia, Croatia and Kosovo during Balkans conflict.