Monster Beverage Corp. is relying on Sitrick and Company for communications regarding a lawsuit filed by the Beastie Boys over the energy beverage giant's use of the recording artists' music in a promotional video.
Testimony by Adam "Ad-Rock" Horovitz in Manhattan federal court on May 28 drew global coverage as the group claims Monster used Beastie Boys music for a video from the Monster-sponsored "Ruckus in the Rockies" snowboarding event in Canada in 2012.
"Monster has no intention of litigating this matter in the media, but since the case has now received publicity we felt we should let the public know the facts as we see them," Monster said via Sitrick's Tammy Taylor.
Sitrick last year defended Monster after it was sued by San Francisco City Attorney Dennis Herrera for allegedly marketing its beverages to kids.
The company said a DJ at the event claimed he had permission to use the Beastie Boys music when he played it. A video was published online before Monster removed it on demand from the group.
The Beastie Boys sued publicly traded Monster in 2012 for copyright infringement and false endorsement seeking more than $2M, an amount Monster sees as excessive for what it admits was a "good faith mistake."
Horovitz told the court: "We're here because Monster Energy used our music without a license."
Monster says it should not have to pay more than $125K.