peace jamThe campaign launched today at the Social Innovation Summit and rang the opening bell of he Nasdaq market.

Hill+Knowlton Strategies today launched the "One Billion Acts of Peace" drive during the social innovation summit at the United Nations to participate in programs designed to tackle global development issues, such as climate change, sustainability, human rights, access to water and extreme poverty.

PeaceJam Foundation, the non-profit led by 13 Nobel Peace Prize laureates including Archbishop Desmond Tutu, Mairead Corrigan Maguire, and the Dalai Lama, initiated the OBAP.

Google volunteers launched the OBAP site today at 12:01 am. Prior to the UN session, PeaceJam representatives rang NASDAQ’s opening bell, and will unveil a digital billboard in Times Square this evening.

H+K is one of four founding partners of PeaceJam with Google, Wells Fargo and Chadbourne & Parke.