Michael Bassik, CEO of Burson-Marsteller's Proof Integrated Communications digital combine, is exiting for MDC Partners to run its digital operations.
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The former senior VP at Global Strategy Group joined B-M in 2011 as digital practice chair.
He has counseled IBM, Google, Democratic National Committee and the presidential campaigns of John Kerry, Hillary Clinton and Barack Obama.
Prior to GSG, he was chief digital officer of Air America Media and one of the founders of American Online’s political advertising unit.
Burson launced Proof IC in 2009 by consolidating its Marsteller advertising business with its PSBcreative counterpart at Penn Schoen & Berland polling outfit.
It has about 100 staffers who service 125 clients including 50 Fortune 500 companies.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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